Hi Kettle
Here is a selection of work for beauty and fashion clients including campaigns, redesigns and email marketing.
Aveda
In late 2017, Aveda commissioned Huge to re-imagine their brand with a new strategic positioning and accompanying visual treatment. I was one of the creatives working on this project with Huge’s strategy team as we developed a new set of guidelines that informed the Aveda brand, including tone of voice, color palette, typography, packaging, photography, etc.
Kate Spade
The beloved New York-based womens accessories brand reached out to Huge asking us to reinvent their online shopping experience. The designs and overall experience concepts I worked on were instrumental in moving Huge to the final phase of the pitch process, which we ultimately won.
Bobbi Brown
In 2014, the Bobbi Brown team reached out to RoAndCo to redesign their e-commerce experience. As the lead designer on the project, I was directly responsible for creating visual concepts and presenting them to the client, as well as preparing mechanicals and specs for developers. I also created an extensive set of visual guidelines for Bobbi Brown’s design team to continue to update the site.
Glam Belleza Latina
At RoAndCo I redesign Glamour’s Glam Belleza Latina blog in 2014.
Honor
Part of the work I did at RoAndCo for Honor was to art direct campaign photography which was used in both print and digital ads. In addition, I regularly designed email marketing assets for their weekly newsletter.
Astor by Blue Nile
Blue Nile is an online jewelry and diamond retailer based in Seattle, Washington. They reached out to Huge to create the marketing campaign strategy and visuals for the launch of their line of high-end diamonds, Astor. I was the lead designer creating the initial concepts and ultimately the final deliverables for the full roll out of the campaign, including digital and printed banners, animated videos and others.
